How To Measure The Performance of Your Instagram Account

Instagram is one of the largest social media platforms, with more than one billion active users. The hottest part of Instagram is its stories. It enables everyone to create, edit, and share stories in different formats. 

Instagram is the most powerful social media network for brand promotion. Most of the brands using this platform to implement their reach and growth. 

Tracking social media metrics is crucial to build your account and grow an effective following.  

Instagram analytics is a free built-in tool, and everyone can access it to measure their analytics. 

This article will see the most important metrics to know your account’s success and make development. 

Instagram Stories Engagement 

Instagram stories are the trending part of this app, and you can see two things for these stories feed, such as view and exit. You need an Instagram business account to access the insight of your profile. 

The views part helps to know how many unique viewers saw your posts. The more views your stories get, the more followers you will gain for your account.

The exit part helps to know which one of your stories slide holds the audience’s interests, and when they exited your story. 

Number of Comments Per Post

Comments are worth more, and it helps to know how well the audience receives your content. It is the second tap at the button of your post. TikTok analytics shows that the total number of comments your posts gains. It displays the results for every individual post.  

It is also a great metric to understand which one of your posts gets more comments. Even, you can know what type of content the audience has expected from you. 

If your audience really engages in a particular type of content, you can get more engagement for that post. 

Instagram Reach 

It is one of the important metrics to develop your Instagram account. You can access this reach within your Instagram insights part. The reach metrics help the total number of audience who have seen your post more time. 

It is one of the important insights to measure how many people actually see your posts. If you want to increase your reach gradually, you can use this site https://www.planyourgram.com/, which helps you to receive a huge number of people to visit your content. 

Another way to improve your stories reach is by using trending and relevant hashtags with your posts. Beyond the total reach, you can track your reach rate. It helps to know the percentage of your followers that watch your stories. For example, if you have 200 reach and 1000 followers, you can divide 200 by 1000. Your reach rate is 20%. 

Website Traffic

It is one of the important metrics for your account growth. Compared to other social media apps, Instagram can be an effective platform to drive traffic to your website. 

By tracking these metrics, you can measure how much traffic your website receives by using Instagram social media.  

You are able to add links for your bio section only, so the Instagram platform is more limited than other social platforms because you can’t add clickable links to each post. 

Instagram Followers Growth Rate 

Followers are the pillars of your account growth. The follower’s growth rate gives you a clear idea about whether your business maximizes its reach and gains new audience attention. 

The follower’s growth rate is calculated as the following format: 

number of followers you gained/number of followers you started

For example, if you have 500 followers and gain 50 new followers in a month, your follower’s growth rate is 10%. 

These are some important metrics you need to know your account’s growth. If you have an Instagram business account, these metrics will help you know about your business growth level and develop your business worldwide.