Are you worried about the short time limit of Instagram stories and pots?, Luckily, you have IGTV to create long-form content, which is the latest addition on Instagram. At a minimum, you can create a video of about 15 seconds and a maximum of up to 10 minutes. If you are a verified user, then you are allowed one hour to shoot your video. Suppose you have already created a channel and posted at least one video. Then you will spot a new tab on your Instagram profile with an IGTV icon. IGTV on Instagram is actually good news for marketers to enhance their business via this platform.
If you are new to IGTV, don’t worry; continue reading to know more details and the IGTV channel.
Let’s dive into,
Why does IGTV Matter?
Video content plays a significant role in content marketing strategies. The research study shows that nearly 87% of marketers are using videos as a marketing tool. On top of that, 83% of marketers accept that video content provides them enough investment return.
So, business owners are getting more benefits on IGTV. It is easy for marketers to promote their business in this stage.
If you have more followers on Instagram, you can create a video in 1 hour. Now, it’s possible to create portrait and vertical videos.
- Your IGTV video should be in MP4 format while uploading.
- The frame rate is 30 frames per second.
- File size for 10 minutes long is 650MB
- The file size for 60 minutes long is 3.6GB.
- Keep in mind your video must have at least 15 seconds.
- The ratio for vertical videos 9:16 and 16:9 for landscape
Tips To Grab Engagement On IGTV
Hashtags Are Must
Like all social media, hashtags are important for IGTV to get your video displayed on the explore page. You can simply include them in your description part. Ensure you have used relevant hashtags. Adding hashtags in the videos give more visibility and engagement rate. If you aim to gain engagement with your IGTV video, then buy IGTV comments to get audience interaction. Before choosing hashtags for your video, do some research to get the best hashtags.
Include A Clickable Call-To-Action
One of the biggest advantages of IGTV is, you can add clickable call-to-action. You can put your link in your description part. So, use this to add the desired landing page to your product page or blog page. Also, include it at least once, and influence your audience to click the link.
Keep Your Video Short
Of course, you have one to create your IGTV videos, but people find it hard to engage with long time videos. People always like to watch short and crisp videos rather than lengthy ones. So, optimize your video length according to your audience’s wish. When you create lengthy videos, monitor your Instagram TV insights and check how your audience is engaged with your content.
Did you know? Most people like to watch muted IGTV videos that are without sound. It is good to include subtitles for all your videos. Otherwise, you can pick mild and pleasant sounds.
Promote Your Instagram TV Elsewhere
You can make use of Instagram stories and feeds to promote your IGTV videos. By sharing this, you can bring more reach and visibility. Moreover, you can share your video on other channels to get maximum exposure.
I think you know a few tips to increase engagement and grow your IGTV channel. IGTV is new to marketers, but still, everyone started looking towards it. Enough is enough; now it’s time to start your own IGTV channel. Sure, these tips will assist you in developing your InstagramTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.