TikTok popped from nowhere to become one of the most downloaded apps in the world. It started to become a reasonable successful video-sharing application. However, in 2018, it obtained out of well-renowned applications known as Musical.ly. This is no wonder that marketers have started to check the productivity of the platform. In this article, we’ll see what are the marketing guidelines which are suggesting the possible ways that businesses can make the most of TikTok with the younger audiences.
The total number of TikTok users:
Likely the most notable obstacle to TikTok marketing success has been that a lot of marketers and business managers older than 30 years could never be heard of this platform.
TikTok has extended enormously within the last few years. This TikTok app was the most downloadable free iOS app for the first half of 2018. It also ranked the Google Play store in October 2018. Entirely, TikTok ranked the third position in the world in November 2018.
TikTok encountered 1.1 billion installations as of March 2019. Users downloaded it more than 660 million times with a further 188 million downloads during the first quarterly 2019. More than 500 million users globally use TikTok every month.
Fundamentals of TikTok:
TikTok motivates its users to publish short videos. The majority of the audience from the previous version “Musical.ly” simply uploaded their videos of themselves about lip-synching to various music videos. The more skilled, passionate, and technically knowledgeable people publish their videos of their original video content, and these people turned out to be the influencers on TikTok.
Most TikTok videos are up to 15-seconds duration, even though you can craft and share 60-second stories-type videos.
Both the original TikTok and Musical.ly targeting the same set of the audience like teens and tweens. Moreover, it is not a surprise that the combined TikTok focusses on 13 to 24 years old.
Always one thing changed with the platform’s growth in its popularity is that there is now a lot of variety in their types of videos that audience or user share. They are not music alone, updated with the performances of comedians along with the stand-up schedules, showing their skills with ice skating, dancers, fashion stuff, stunts, and yoga, constructing a building where all of them grab up the opportunity to share videos proving their ability. Also, we can see that people are sharing their videos featuring them using their favorite products.
Main Purpose of Branding on TikTok:
There are three important ways that brands can promote their products on TikTok.
- Make their own channel and publish relevant videos through their channel.
- Collaborative work with their influencers to expand their community and groups to enlarge their audience.
- Pay to advertise on TikTok where it is starting stage for advertising on TikTok certainly not a market yet like YouTube. Moreover, TikTok turns out to be more popular and set within time.
Challenges are an important feature for TikTok’s group. TikTok’s user would be interested to take up the challenge where they’d be making it and uploading it in their video section. These challenges are written by #tag name to use them for easy understanding and easy to search. Brands can encourage the hashtag challenge on TikTok. Try to have a handful of likes for your TikTok account by buying TikTok likes to get more thumbs up for your profile. Brands can manage to build up a famous TikTok channel of their own, you’ll likely do the great work with influencers to gear your challenge. Once the challenge has been launched, the audience can take part in a few clicks.